创造市场利基：两家加利福尼亚优先提供者组织的比较。
Creating a market niche: a comparison of two California PPOs.
作者信息
Friedman K N
出版信息
Health Care Strateg Manage. 1986 Jul;4(7):22-4.
PMID:10278524
Abstract
The preferred Health Network (PHN) and the PPO Alliance (PPOA) are two major PPOs in California. This article presents the two organization's differing philosophies and compares/contrasts the approaches they have taken to attract payer contracts in a competitive environment.
摘要
首选健康网络（PHN）和优先提供者组织联盟（PPOA）是加利福尼亚州的两大主要优先提供者组织。本文介绍了这两个组织不同的理念，并比较/对比了它们在竞争环境中吸引支付方合同所采取的方法。
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