Finn D W, Lamb C W
J Health Care Mark. 1986 Dec;6(4):26-33.
Market segmentation is an important topic to both health care practitioners and researchers. The authors explore the relative importance that health care consumers attach to various benefits available in a major metropolitan area hospital. The purposes of the study are to test, and provide data to illustrate, the efficacy of one approach to hospital benefit segmentation analysis.
市场细分对医疗从业者和研究人员来说都是一个重要的话题。作者探讨了医疗保健消费者对大城市地区一家医院所提供的各种福利的相对重视程度。该研究的目的是测试并提供数据以说明一种医院福利细分分析方法的有效性。
