Lambert N, Thanopoulos J
Nurs Homes. 1985 Mar-Apr;34(2):39-42.
The application of market opportunity analysis offers an extensive information base as well as important implications for market need assessment and cost containment for nursing homes and other organizations. The adaptation of MOA is concerned with alerting the institution to the size and potential of the market, better understanding of the market characteristics, and means for more efficient provision of nursing care and other services. Organized, ongoing information acquisition should enable nursing home administrators to plan and act with foresight rather than react retrospectively (or not at all) to market demands. With systematic planning and adoption of a service user orientation, nursing homes need not be overburdened or ill prepared to meet the diverse and changing needs of the growing segment of the aging.
市场机会分析的应用为养老院及其他机构的市场需求评估和成本控制提供了广泛的信息基础及重要启示。市场机会分析的适配旨在使机构警觉市场规模和潜力，更好地理解市场特征，以及更高效提供护理及其他服务的方法。有组织、持续的信息获取应能使养老院管理人员有远见地进行规划和行动，而非事后（或根本不）对市场需求做出反应。通过系统规划并采用以服务使用者为导向的方针，养老院无需不堪重负或毫无准备地去满足日益增长的老年群体多样且不断变化的需求。
