John J, Miller A R
Bentley College, Waltham, Massachusetts.
Health Care Manage Rev. 1989 Fall;14(4):11-9.
Market opportunity analysis is a framework for systematic strategic planning involving the analysis of demand, market segments, competition, industry, and channels of referrals. This approach enables nursing homes to select target markets and to design marketing programs to attract those target markets.
市场机会分析是一个用于系统战略规划的框架，涉及对需求、细分市场、竞争、行业及转诊渠道的分析。这种方法能使疗养院选择目标市场并设计营销方案来吸引这些目标市场。
