Frommelt J J, Scheuerman J L, Fillmore J H
Healthc Financ Manage. 1987 Dec;41(12):25-7, 30, 32.
As competition increases, the finance and marketing departments must work together to increase market share and improve the bottom line. If financial managers understand the functions of the marketing department, they can create a mutually beneficial and profitable relationship.
随着竞争加剧，财务和营销部门必须携手合作，以提高市场份额并改善财务状况。如果财务经理了解营销部门的职能，他们就能建立一种互利共赢的关系。
