Beckham J D
Healthc Forum J. 1989 Nov-Dec;32(6):17-23.
Through our work in strategy consulting, we knew that there were hospitals significantly outperforming their competitors in markets nationwide. In 1988, we set out to develop a better understanding of why these hospitals have been so successful. We isolated metropolitan areas and identified "winners" in each of those markets by drawing upon data from the American Hospital Association, Medicare cost reports, and market research analysis. We examined market share performance, customer preference, and relative financial performance. We then created a short list of hospitals that shared the common characteristic of success but were likely to be different enough to provide some varying perspectives. Included in the list was the largest hospital in the HCA stable, a Catholic hospital, a Harvard teaching hospital, and a Florida hospital that had bounded back from near insolvency. Initial analysis was followed by hundreds of hours of personal interviews with hospital executives and doctors. This article is an overview of what we found. The results of the investigation will be published as a book.
通过我们在战略咨询方面的工作，我们了解到在全国市场中，有些医院的表现明显优于其竞争对手。1988年，我们着手更深入地了解这些医院为何如此成功。我们划分出大都市地区，并利用美国医院协会、医疗保险成本报告和市场研究分析的数据，在每个市场中确定“赢家”。我们研究了市场份额表现、客户偏好和相对财务表现。然后，我们列出了一份医院的简短清单，这些医院都具备成功的共同特征，但可能又足够不同，从而能提供一些不同的观点。清单中包括HCA集团旗下最大的医院、一家天主教医院、一家哈佛教学医院，以及一家从濒临破产中恢复过来的佛罗里达医院。在初步分析之后，我们又与医院管理人员和医生进行了数百小时的个人访谈。本文是我们研究发现的概述。调查结果将以书籍形式出版。
