Collier C W
Fund Raising Manage. 1980 Aug;11(6):28-9.
When you are soliciting planned gifts, you are using the basic tools of selling. The step-by-step methodology used by this author does all those things a good approach should: it motivates, directs the donor to buy, and educates him in the needs of the product, i.e., the institution.
当你在募集计划捐赠时，你所运用的是销售的基本手段。本文作者采用的循序渐进的方法涵盖了一个好方法应具备的所有要素：它能激发捐赠者的积极性，引导其进行捐赠，并让捐赠者了解该产品（即机构）的需求。
