The creation of demand for hospital services has no legitimate purpose when it results in the sale of services that are not needed, and competition among providers can be an added cost. For these reasons, marketing principles should be applied in hospitals with an awareness of the limitations established by the ethic that marks the difference between hospitals and other industry.
当医院服务需求的产生导致销售不必要的服务时，这种需求的产生就没有正当目的，而且供应商之间的竞争可能会增加成本。基于这些原因，在医院应用营销原则时应意识到医院与其他行业的伦理差异所设定的限制。
