Mindak W A
Physician Exec. 1988 Jan-Feb;14(1):2-6.
A useful technique in assessing opportunities for international marketers is called "lead lag" analysis. It suggests that one can predict developments, such as demand patterns, in one country by looking at an analogous country. Applying such a technique to the domestic scene, what could we predict about the development and application of marketing to the health care sector if we looked at an analogous service such as banking? Many experts believe that health care is following in the footsteps of banking and point to environmental similarities such as changes in government regulation, new forms of nontraditional competition, increased concern about retail sectors, and pressures on scarce resources. Are there lessons that health care marketers can learn from bankers that might help them avoid some false starts or expensive mistakes?
一种用于评估国际营销人员机会的有用技术称为“领先-滞后”分析。它表明，通过观察一个类似国家，可以预测另一个国家的发展情况，如需求模式。将这种技术应用于国内情况，如果我们观察银行业等类似服务，对于医疗保健行业营销的发展和应用我们能预测到什么呢？许多专家认为医疗保健正在追随银行业的脚步，并指出一些环境上的相似之处，如政府监管的变化、新型非传统竞争形式、对零售行业日益增加的关注以及对稀缺资源的压力。医疗保健营销人员能从银行家那里学到哪些有助于他们避免一些错误开端或代价高昂的失误的经验教训呢？
