Mayer T A, Tilson W, Hemingway J
Emerg Med Clin North Am. 1987 Feb;5(1):83-102.
This article outlines the elements of successful ED marketing, as well as providing definitions for terms used within the marketing process. In today's competition and rapidly changing environment, marketing and public relations are tools that every ED Medical Director may want to consider. Because the marketing process requires a great deal of time and effort, as well as a high degree of intellectual honesty, it should never be entered into without a strong commitment. However, marketing the ED can be among the most productive, stimulating, and gratifying experiences for the ED Medical Director, the emergency department physicians, and all ED service personnel.
本文概述了急诊部成功营销的要素，并对营销过程中使用的术语进行了定义。在当今竞争激烈且快速变化的环境中，营销和公共关系是每位急诊部医疗主任可能都想考虑的工具。由于营销过程需要大量的时间和精力，以及高度的诚信，因此如果没有坚定的决心，就绝不要涉足其中。然而，对急诊部进行营销对于急诊部医疗主任、急诊科医生以及所有急诊部服务人员而言，可能是最富有成效、最令人振奋且最令人满足的经历之一。
