Noordewier T G, Rogers D, Balakrishnan P V
J Health Care Mark. 1989 Dec;9(4):34-40.
Despite significant growth in the market for private long-term care insurance in recent years, empirical research is lacking on how policy attributes affect consumer preference. Using conjoint techniques, the authors estimate the utility values associated with different levels of long-term care policy attributes, as well as the overall importance of the attributes. A simulation procedure for estimating the percentage of consumers who would prefer specific types of policies also is presented.
尽管近年来私人长期护理保险市场有显著增长，但关于政策属性如何影响消费者偏好的实证研究却很缺乏。作者运用联合分析技术，估计了与不同水平长期护理政策属性相关的效用值，以及这些属性的总体重要性。还提出了一种用于估计偏好特定类型政策的消费者百分比的模拟程序。
