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提高消费者满意度。一项社会服务与公共卫生倡议展示了社会营销如何提高消费者满意度。

Increasing consumer satisfaction. One social service and public health initiative shows how social marketing can increase consumer satisfaction.

作者信息

Bryant C, Kent E B, Lindenberger J, Schreiher J M, Canright M W, Cole S, Uccellani V, Brown C A, Blair R C, Bustillo-Hernandez M M

机构信息

University of South Florida, USA.

出版信息

Mark Health Serv. 1998 Winter;18(4):4-17.

PMID:10339085
Abstract

The key to a successful social marketing approach to health care is continually listening to consumers' feedback and being willing to change the health product or service according to their needs and preferences. This approach can increase the likelihood of consumers being satisfied with, and continuing to utilize or provide the particular health service.

摘要

成功运用社会营销方法开展医疗保健工作的关键在于持续倾听消费者的反馈，并愿意根据他们的需求和偏好改变健康产品或服务。这种方法可以增加消费者对特定健康服务感到满意并继续使用或提供该服务的可能性。

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