消费者对医疗保健广告的反应。
Consumer reaction to healthcare advertising.
作者信息
Klein R F
机构信息
Market Strategies, Southfield, MI, USA.
出版信息
Healthc Strateg. 1998 Jul;2(7):8-9.
PMID:10346006
Abstract
How do consumers view healthcare advertising? This question, along with many others, was addressed in a national survey conducted by Market Strategies for The Alliance For Healthcare Strategy And Marketing, and presented during The Alliance's annual advertising and promotion conference last June.
摘要
消费者如何看待医疗保健广告？这个问题以及许多其他问题，都在市场策略公司为医疗保健策略与营销联盟开展的一项全国性调查中得到探讨，并于去年6月在该联盟的年度广告与推广会议上公布。
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