MacStravic S
Mark Health Serv. 1999 Spring;19(1):14-9.
In health care, Michael Porter's value chain can be reconceptualized as a "Value Marketing Chain," in which value is reinforced during each step of the customer recruitment and retention process. "Value" is a concept that must jointly be defined by buyer and seller as they interact every step of the way during the process. This requires the establishment of end-to-end mechanisms for soliciting feedback from customers.
在医疗保健领域，迈克尔·波特的价值链可以重新概念化为“价值营销链”，在客户招募和留存过程的每一步中，价值都得到强化。“价值”是一个概念，在该过程中，买卖双方在互动的每一步都必须共同定义它。这需要建立从端到端的机制来征求客户的反馈。
