Hølund U
The National Board of Health, Copenhagen, Denmark.
Eur J Clin Nutr. 1999 May;53 Suppl 2:S54-7. doi: 10.1038/sj.ejcn.1600803.
The nutritional image of diary products is challenged by the fact that milk fat contributes to a high intake of saturated fatty acids. On the other hand milk is promoted as an important source of calcium and other important micronutrients. In order to balance the debate on the nutritional value of milk Danish Dairy Board in 1991 initiated a strategy for nutrition communication directed at health opinion formers. In 1997 an evaluation study was performed.
The purpose of this study was: (1) to estimate the image of dairy products among selected opinion formers, (2) to elucidate the opinion formers' attitude to the engagement of the Danish Dairy Board in nutrition communication, (3) to disclose barriers and possibilities for future collaboration among important health opinion formers and the dairy industry on nutrition communication about milk and milk products.
Twenty important Danish health opinion formers representing the authorities, nutrition science, the medical community, the government, the parliament and media took part in the study. All the participants were interviewed by phone or in person following an interview guide.
On the whole there is support for the official recommendation of daily consumption of half a litre of milk and 25 g of cheese-preferably the low fat varieties. The majority of the informants strongly urge the diary industry to produce more tasty low fat products and to promote them heavily through marketing campaigns. It is recognised as a positive feature that the diary industry in Denmark in a formulated nutrition policy has taken on a co-responsibility for public health. But it is put forward that this public policy obliges the dairy industry even more strongly to live up to their responsibility, which only a few of the opinion leaders find is the case. The informants find a dialogue with highly qualified nutrition staff of the industry as a prerequisite for future collaboration. It is recommended that the dairy industry invests more resources in visualising its co-responsibility for public health and that a two string strategy is implemented: 1. Product-related nutrition communication putting dairy products into a holistic perspective and 2. General nutrition information activities in collaboration with authorities and other interested parties (ideal organisations or producers of e.g. vegetables and bread).
乳制品的营养形象受到挑战，因为乳脂肪会导致饱和脂肪酸的摄入量较高。另一方面，牛奶被宣传为钙和其他重要微量营养素的重要来源。为了平衡关于牛奶营养价值的争论，丹麦乳制品委员会于1991年启动了一项针对健康意见领袖的营养传播战略。1997年进行了一项评估研究。
本研究的目的是：（1）评估选定意见领袖对乳制品的看法；（2）阐明意见领袖对丹麦乳制品委员会参与营养传播的态度；（3）揭示重要健康意见领袖与乳制品行业未来在牛奶和奶制品营养传播方面合作的障碍和可能性。
20位代表当局、营养科学、医学界、政府、议会和媒体的重要丹麦健康意见领袖参与了该研究。所有参与者均按照访谈指南通过电话或面谈的方式接受访谈。
总体而言，对于官方建议每日饮用半升牛奶和25克奶酪（最好是低脂品种）表示支持。大多数受访者强烈敦促乳制品行业生产更多美味的低脂产品，并通过营销活动大力推广。丹麦乳制品行业在制定的营养政策中承担起对公众健康的共同责任，这被视为一项积极的特点。但有人提出，这项公共政策更强烈地要求乳制品行业履行其责任，只有少数意见领袖认为情况确实如此。受访者认为与该行业高素质的营养人员进行对话是未来合作的前提。建议乳制品行业投入更多资源来展示其对公众健康的共同责任，并实施双管齐下的战略：1. 与产品相关的营养传播，将乳制品置于整体视角；2. 与当局和其他相关方（如理想组织或蔬菜和面包生产商）合作开展一般营养信息活动。
