de Nuncio M L, Price S A, Tjoa T, Lashuay N, Jones M C, Elder J P
San Diego State University Immunization Projects, CA 92123, USA.
J Community Health. 1999 Aug;24(4):269-84. doi: 10.1023/a:1018742321772.
California's Hispanic infants have lower immunization levels than non-Latino white infants, 53.7% versus 65.2%, respectively. Spanish-language radio is an effective mass media venue for imparting information to Latino populations. It has been demonstrated that lack of parental knowledge of infant immunization timing is associated with delayed immunization coverage. In an effort to improve Latino parent knowledge of immunization timing, two Spanish-language radio commercials were developed to be used in conjunction with community-based educational efforts. In order to gage the potential educational impact of the two commercials, they were pretested with a group of low-income Spanish-speaking Latino parents who represented members of the target population for whom the commercials were created. Both commercials were rated favorably by parents, and elicited immunization-specific responses. Although correct recall of the simplified, basic immunization schedule was low, the level of immunization response consistency and overall approval of both commercials appear to support their use as part of Latino infant immunization educational outreach in California.
加利福尼亚州的西班牙裔婴儿免疫接种率低于非拉丁裔白人婴儿，分别为53.7%和65.2%。西班牙语广播是向拉丁裔人群传播信息的有效大众媒体渠道。事实证明，父母对婴儿免疫接种时间缺乏了解与免疫接种覆盖率延迟有关。为了提高拉丁裔父母对免疫接种时间的了解，制作了两则西班牙语广播广告，以便与基于社区的教育活动一起使用。为了评估这两则广告的潜在教育影响，对一组低收入说西班牙语的拉丁裔父母进行了预测试，他们代表了广告所针对的目标人群。父母对这两则广告的评价都很高，并引发了与免疫接种相关的反应。虽然对简化的基本免疫接种时间表的正确回忆率较低，但免疫接种反应的一致性水平以及对这两则广告的总体认可似乎支持将其用作加利福尼亚州拉丁裔婴儿免疫接种教育推广活动的一部分。
