DeJong W, Wallack L
Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA.
J Health Commun. 2000 Jan-Mar;5(1):77-82. doi: 10.1080/108107300126777.
In reviewing the anti-drug media campaign organized by the Office of National Drug Control Policy (ONDCP), we expressed concern about both its strategic direction and execution (Journal of Health Communication, 1999, 4:2 155-160). The response from ONDCP's director, General Barry R. McCaffrey, still leaves us concerned about the campaign's chances for success. We review ONDCP's strong opposition to including alcohol in the campaign, its continued reliance on fear appeals, and its relative inattention to building support for environmental prevention strategies. We voice again our concerns about ONDCP's underutilization of an expert review committee of behavioral scientists.
在审视国家毒品管制政策办公室（ONDCP）组织的反毒品媒体宣传活动时，我们对其战略方向和执行情况都表示了担忧（《健康传播杂志》，1999年，第4卷，第2期，第155 - 160页）。ONDCP主任巴里·R·麦卡弗里将军的回应仍让我们对该宣传活动的成功机会感到担忧。我们审视了ONDCP强烈反对在宣传活动中纳入酒精内容、持续依赖恐惧诉求以及相对忽视建立对环境预防策略的支持等情况。我们再次表达对ONDCP未充分利用行为科学家专家评审委员会的担忧。
