Ti Lianlian, Fast Danya, Small William, Kerr Thomas
British Columbia Centre for Excellence in HIV/AIDS, St. Paul's Hospital, 608-1081 Burrard Street, Vancouver, BC, V6Z 1Y6, Canada.
School of Communication, Simon Fraser University, K9671-8888 University Drive, Burnaby, BC, V5A 1S6, Canada.
Harm Reduct J. 2017 Jan 13;14(1):3. doi: 10.1186/s12954-017-0132-7.
Due to the popularity of public service announcements (PSAs), as well as the broader health and social harms associated with illicit drug use, this study sought to investigate how drug prevention messages found in the Government of Canada's DrugsNot4Me campaign were understood, experienced, and engaged with among a group of street-involved young people in Vancouver, Canada.
Qualitative interviews were conducted with 25 individuals enrolled in the At-Risk Youth Study, and a thematic analysis was conducted.
Findings indicate that the campaign's messages neither resonated with "at-risk youth", nor provided information or resources for support. In some cases, the messaging exacerbated the social suffering experienced by these individuals.
This study underscores the importance of rigorous evaluation of PSAs and the need to consider diverting funds allocated to drug prevention campaigns to social services that can meaningfully address the structural drivers of drug-related harms among vulnerable youth populations.
由于公益广告（PSA）的普及，以及与非法药物使用相关的更广泛的健康和社会危害，本研究旨在调查加拿大政府“毒品非为我”运动中的毒品预防信息在加拿大温哥华一群街头涉险青少年中是如何被理解、体验和参与的。
对参与“高危青年研究”的25名个体进行了定性访谈，并进行了主题分析。
研究结果表明，该运动的信息既没有与“高危青年”产生共鸣，也没有提供支持信息或资源。在某些情况下，这些信息加剧了这些个体所经历的社会痛苦。
本研究强调了对公益广告进行严格评估的重要性，以及考虑将分配给毒品预防运动的资金转用于社会服务的必要性，这些社会服务能够切实解决弱势青年群体中与毒品相关危害的结构性驱动因素。
