开展低成本烟草预防媒体宣传活动。
Development of a low-budget tobacco prevention media campaign.
作者信息
Murphy R L
机构信息
Tobacco Prevention and Control Program, Utah Department of Health, Salt Lake City, USA.
出版信息
J Public Health Manag Pract. 2000 May;6(3):45-8. doi: 10.1097/00124784-200006030-00008.
Abstract
Utah joined the ranks of other states that have passed a tobacco tax to fund a tobacco control program, including a media campaign. However, unlike other states working with multimillion dollar campaigns, $250,000 was allocated toward an anti-tobacco media campaign. Formative research guided the strategic development of the media campaign.
摘要
犹他州加入了其他通过烟草税为烟草控制项目（包括媒体宣传活动）提供资金的州的行列。然而，与其他开展数百万美元宣传活动的州不同，该州拨款25万美元用于反烟草媒体宣传活动。形成性研究指导了媒体宣传活动的战略制定。
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