Hannon S W
Organization Development Systems, Inc., Baltimore, Maryland, USA.
J Public Health Manag Pract. 2000 May;6(3):65-71. doi: 10.1097/00124784-200006030-00011.
This article provides a review of key African American community values drawn from the literature. Central to this article is how these values can be incorporated into anti-drug messages and materials targeted to African Americans as part of a national five-year campaign being implemented by the White House Office of National Drug Control Policy and the Partnership for a Drug-Free America. The campaign is the first national campaign to base messages on behavioral science research and theories and subsequently uses research about targeted audiences to design prevention messages that are culturally relevant. Specific implications for the format and content of messages directed to African Americans are discussed.
本文回顾了从文献中提取的非裔美国人社区的关键价值观。本文的核心是如何将这些价值观融入针对非裔美国人的反毒品信息和材料中，这是白宫国家毒品管制政策办公室和无毒品美国伙伴关系正在实施的一项为期五年的全国性运动的一部分。该运动是第一个基于行为科学研究和理论来制定信息的全国性运动，随后利用针对目标受众的研究来设计具有文化相关性的预防信息。文中讨论了针对非裔美国人的信息在形式和内容上的具体影响。
