Optimal viewing position in vertically and horizontally presented Japanese words.

In the present study, the optimal viewing position (OVP) phenomenon in Japanese Hiragana was investigated, with special reference to a comparison between the vertical and the horizontal meridians in the visual field. In the first experiment, word recognition scores were determined while the eyes were fixating predetermined locations in vertically and horizontally displayed words. Similar to what has been reported for Roman scripts, OVP curves, which were asymmetric with respect to the beginning of words, were observed in both conditions. However, this asymmetry was less pronounced for vertically than for horizontally displayed words. In the second experiment, the visibility of individual characters within strings was examined for the vertical and horizontal meridians. As for Roman characters, letter identification scores were better in the right than in the left visual field. However, identification scores did not differ between the upper and the lower sides of fixation along the vertical meridian. The results showed that the model proposed by Nazir, O'Regan, and Jacobs (1991) cannot entirely account for the OVP phenomenon. A model in which visual and lexical factors are combined is proposed instead.