[Self-conciousness and conformity: moderating effects of conformity motives and task-interest].

This study investigated the relationship between self-consciousness and conforming behavior, with conformity motives and task-interest as their moderator variables. One hundred fifty-six (156) participants were asked to imagine themselves in a hypothetical conforming situation, and estimate the probability of their conforming behavior and various conformity motives behind it, as well as their interest in the task. They also completed Self-Consciousness Scale. Among low task-interest participants, those high on private self-consciousness conformed more than the low if either motive for avoidance of isolation or motive for fairness was high, while those high on public self-consciousness conformed more than the low if motive for avoidance of isolation was high. Among high task-interest participants, those high on private self-consciousness conformed less than the low, while those high on public self-consciousness conformed more than the low if motive for fairness was high. The relationship between conformity motives and standards of behavior was discussed.