Harris M S
BioTechnical Communications Inc., Atlanta, USA.
Mark Health Serv. 2000 Winter;20(4):4-9.
A number of myths have prevented the development of a formal health care marketing strategy for the 100 million-plus racial and ethnic group members in the United States, despite their relatively greater need for health services. This market continues to grow in numbers, resources, and influence as the majority market level off. Marketers must look to minorities for new business, but traditional health care marketers have a long way to go before they are in a position to truly maximize this opportunity.
尽管美国一亿多不同种族和族裔群体的成员对医疗服务的需求相对更大，但一些误解阻碍了为他们制定正式的医疗保健营销策略。随着多数市场趋于平稳，这个市场在人数、资源和影响力方面持续增长。营销人员必须将目光投向少数群体以获取新业务，但传统的医疗保健营销人员在真正充分利用这一机会之前还有很长的路要走。
