Elder J, Cortés Blanco M, Sarriá Santamera A
Escuela Nacional de Sanidad, Instituto de Salud Carlos III, Madrid.
Rev Esp Salud Publica. 2000 Sep-Dec;74(5-6):497-506.
Publicity is legally regulated in Spain, in order to avoid its misuse. Tobacco publicity is also under those regulation, having had the companies operating in this sector to adapt themselves through new strategies. In this work, the legal restrictions existing in Spain regarding publicity are analyzed, together with some of the strategies developed by tobacco companies in order to elude them. In this sense, and despite of the existing legal framework, it should be noticed that tobacco companies are cleverly taking advantage of the existence of legal loopholes in tobacco publicity to promote their products.
在西班牙，宣传活动受到法律监管，以避免其被滥用。烟草宣传也在这些规定的范围内，这使得该行业的公司不得不通过新策略进行自我调整。在这项工作中，分析了西班牙在宣传方面存在的法律限制，以及烟草公司为规避这些限制而制定的一些策略。从这个意义上说，尽管存在现有的法律框架，但应该注意到，烟草公司正在巧妙地利用烟草宣传方面的法律漏洞来推广其产品。
