Wilkins S T, Navarro F H
PATH Organization, San Jose, Calif., USA.
Mark Health Serv. 2001 Fall;21(3):5-9.
The experts tell us that fueled by unprecedented access to health information online, today's new health care consumer will revolutionize the way health care services are organized and delivered. An examination of consumers from a health value-graphic perspective, however, casts some doubt on these predictions. Patterns emerging online are simply making us more aware of existing consumer segments that have always been actively involved in their own health.
专家告诉我们，在前所未有的在线健康信息获取渠道的推动下，如今新型的医疗保健消费者将彻底改变医疗保健服务的组织和提供方式。然而，从健康价值图谱的角度对消费者进行审视，会让人对这些预测产生一些怀疑。在线上出现的模式只是让我们更加了解那些一直积极关注自身健康的现有消费者群体。
