David C
PricewaterhouseCoopers, London.
Mark Health Serv. 2001 Spring;21(1):5-11.
Individualized health management is one of the most exciting challenges facing health care marketing today. Greater access to health information has empowered consumers to take more control of their health needs, creating a whole new landscape for marketers, manufacturers, and service providers. Customization is the key to creating marketing campaigns that successfully target today's health-conscious consumers. Drawing on individualized market intelligence and available genetic information, pharmaceutical companies are learning to tailor products to meet the needs of this growing market.
个性化健康管理是当今医疗保健营销面临的最令人兴奋的挑战之一。获取健康信息的渠道增多，使消费者能够更好地掌控自身健康需求，为营销人员、制造商和服务提供商创造了全新的局面。定制是打造成功针对当今注重健康的消费者的营销活动的关键。制药公司利用个性化市场情报和现有的基因信息，正学着量身定制产品以满足这个不断增长的市场的需求。
