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欢迎来到体验经济时代。现在已不再仅仅关乎治愈：患者希望实现个人转变。

Welcome to the experience economy. It's no longer just about healing: patients want a personal transformation.

作者信息

Pine B J, Gilmore J H

机构信息

Strategic Horizons LLP, Aurora, Ohio, USA. pine&

出版信息

Health Forum J. 2001 Sep-Oct;44(5):10-6, 2.

PMID:11565173
Abstract

Health care is no longer just about healing: patients want a "personal transformation," a way to be made whole again. How can your organization think about making the play from services to experiences to transformations, but without your organization's dropping the ball?

摘要

医疗保健不再仅仅关乎治愈

患者想要一种“个人转变”，一种再次变得完整的方式。你的组织如何考虑从服务到体验再到转变的这一过程，但又不让你的组织犯错呢？

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