A comparison of medical professionals with favorable and unfavorable attitudes toward advertising: an empirical study.
作者信息
Yavas U, Riecken G
机构信息
Department of Management and Marketing, P.O. Box 70625, East Tennessee State University, Johnson City, TN 37614-0625, USA.
出版信息
Health Mark Q. 2001;18(3-4):13-26. doi: 10.1300/J026v18n03_03.
PMID:11968296
Abstract
摘要
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