国际葡萄酒产业的现状与未来。

The present and future of the international wine industry.

作者信息

Bisson Linda F, Waterhouse Andrew L, Ebeler Susan E, Walker M Andrew, Lapsley James T

机构信息

Department of Viticulture and Enology, University of California, Davis, One Shields Avenue, Davis, California 95616-8749, USA.

出版信息

Nature. 2002 Aug 8;418(6898):696-9. doi: 10.1038/nature01018.

DOI:10.1038/nature01018

PMID:12167877

Abstract

Wine production is both art and science, a blend of individual creativity and innovative technology. But wine production is also business, with economic factors driving manufacturing practices. To be successful in the modern marketplace, a winemaker must integrate the artistic and economic aspects of wine production, and possess a solid understanding of the intrinsic and extrinsic factors that underlie purchase motivation.

摘要

葡萄酒酿造既是艺术也是科学，是个人创造力与创新技术的融合。但葡萄酒酿造也是一门生意，经济因素驱动着生产实践。要在现代市场取得成功，酿酒师必须将葡萄酒酿造的艺术和经济方面结合起来，并对影响购买动机的内在和外在因素有扎实的理解。