葡萄酒选择与消费行为的决定因素：罗马尼亚两个县的比较分析
Determinants of Choice and Wine Consumption Behaviour: A Comparative Analysis between Two Counties of Romania.
作者信息
Brata Anca Monica, Chiciudean Daniel I, Brata Vlad Dumitru, Popa Dorin, Chiciudean Gabriela O, Muresan Iulia C
机构信息
Faculty of Environmental Protection, University of Oradea, 410048 Oradea, Romania.
Department of Economic Sciences, University of Agricultural Sciences and Veterinary Medicine, 400372 Cluj-Napoca, Romania.
出版信息
Foods. 2022 Apr 13;11(8):1110. doi: 10.3390/foods11081110.
Wine, one of the world's oldest and most popular beverages, has a distinct variety matching a diverse base of consumers worldwide. The study was conducted in two counties of Romania in order to identify consumers' perception towards wine consumption, as well as the driving factors behind wine consumption and the decision process of choosing a certain type of wine. Thus, four factors were identified through principal component analysis: intrinsic cues and consumers' experience, extrinsic cues and origin, notoriety and the label and package of the wine, correlating them with the socio-demographic characteristics of our respondents. It might be concluded that the intrinsic cues and consumer experience ranked highest among the priorities of the participants between 35 and 45 years old when choosing a certain type of wine. Additionally, notoriety was more valued by people with higher income, and people with experience in the domain inclined to pay more for a bottle of wine.
葡萄酒是世界上最古老、最受欢迎的饮品之一，有着与全球多样化消费者群体相匹配的独特品种。该研究在罗马尼亚的两个县开展，旨在确定消费者对葡萄酒消费的认知，以及葡萄酒消费背后的驱动因素和选择特定类型葡萄酒的决策过程。通过主成分分析确定了四个因素：内在线索与消费者体验、外在线索与产地、知名度以及葡萄酒的标签和包装，并将它们与受访者的社会人口特征相关联。可以得出结论，在35至45岁的参与者选择特定类型葡萄酒时，内在线索和消费者体验在优先事项中排名最高。此外，高收入人群更看重知名度，而该领域有经验的人倾向于为一瓶葡萄酒支付更高的价格。
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