健康宣传渠道：覆盖范围、针对性和影响力之间的权衡。 - Suppr

Health campaign channels: tradeoffs among reach, specificity, and impact.

作者信息

Schooler C, Chaffee S H, Flora J A, Roser C

出版信息

Hum Commun Res. 1998 Mar;24(3):410-32. doi: 10.1111/j.1468-2958.1998.tb00423.x.

DOI:10.1111/j.1468-2958.1998.tb00423.x

PMID:12293437

Abstract

摘要

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Health campaign channels: tradeoffs among reach, specificity, and impact.

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Health campaign channels: tradeoffs among reach, specificity, and impact.

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Health campaign channels: tradeoffs among reach, specificity, and impact.

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