心脏专科医院的回归。一家专门提供心血管服务的医院能够满足社区需求，但会与现有的社区医院争夺市场份额。
The return of the heart hospital. A hospital that specializes in providing cardiovascular services can meet community needs but will compete with existing community hospitals for market share.
作者信息
Smith Robert B
出版信息
Healthc Financ Manage. 2002 Oct;56(10):76-9.
PMID:12373959
Abstract
A hospital that provides cardiovascular services and embraces a heart-hospital brand and strategy can achieve competitive advantage. Providers that want to compete aggressively for cardiovascular services are developing a specialty-based carve-out strategy. A heart-hospital initiative can cannibalize revenues from a hospital's other programs and services. A successful heart-hospital strategy requires physician buy-in. A heart hospital needs a brand that customers will value.
摘要
一家提供心血管服务并秉持心脏专科医院品牌及战略的医院能够获得竞争优势。想要积极竞争心血管服务的医疗机构正在制定基于专科的剥离战略。心脏专科医院计划可能会蚕食医院其他项目和服务的收入。成功的心脏专科医院战略需要医生的认同。心脏专科医院需要一个受顾客重视的品牌。
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