Smith Robert B
Healthc Financ Manage. 2002 Oct;56(10):76-9.
A hospital that provides cardiovascular services and embraces a heart-hospital brand and strategy can achieve competitive advantage. Providers that want to compete aggressively for cardiovascular services are developing a specialty-based carve-out strategy. A heart-hospital initiative can cannibalize revenues from a hospital's other programs and services. A successful heart-hospital strategy requires physician buy-in. A heart hospital needs a brand that customers will value.
一家提供心血管服务并秉持心脏专科医院品牌及战略的医院能够获得竞争优势。想要积极竞争心血管服务的医疗机构正在制定基于专科的剥离战略。心脏专科医院计划可能会蚕食医院其他项目和服务的收入。成功的心脏专科医院战略需要医生的认同。心脏专科医院需要一个受顾客重视的品牌。
