以色列针对青少年的预防吸烟运动。

Smoking prevention campaign for youth in Israel.

作者信息

Tamir D, Polachek D, Zivlin O, Amikam Y, Weinstein R

机构信息

Department of Health Promotion and Education, Ministry of Health, Jerusalem, Israel.

出版信息

Public Health Rev. 2001;29(2-4):185-94.

PMID:12418706

Abstract

BACKGROUND

Smoking rates among teenagers have increased in many countries including Israel. Youth smoking prevention programs have developed considerably in recent years and the present study examines results of mass media anti-smoking campaign in Israel.

METHODS

Two telephone interviews were conducted one moth and 9 months after exposure to TV advertisements. The two surveys consisted of random samples of Israeli adolescents aged 12-18 years.

RESULTS

After one month, 77% of the survey participants remembered the slogan of the TV ads, and 30% used it. After 9 months, 32% remembered it and 6% used it. 28% said they were affected by the TV ads. After 9 months, 25% increased their awareness about anti-smoking behaviors, 2% claimed to have stopped smoking, and 1% claimed to have decreased smoking). Significant changes in anti-smoking awareness were found in survey participants who were exposed to TV ads and also participated in a school program.

摘要

背景

包括以色列在内的许多国家青少年吸烟率都有所上升。近年来青少年吸烟预防项目有了很大发展，本研究考察了以色列大众媒体反吸烟运动的效果。

方法

在接触电视广告一个月和九个月后分别进行了两次电话访谈。这两项调查均采用随机抽样，样本为12至18岁的以色列青少年。

结果

一个月后，77%的调查参与者记得电视广告的标语，30%的人使用过该标语。九个月后，32%的人记得该标语，6%的人使用过。28%的人表示他们受到了电视广告的影响。九个月后，25%的人提高了对反吸烟行为的认识，2%的人声称已经戒烟，1%的人声称减少了吸烟量。在接触电视广告并参加了学校项目的调查参与者中，反吸烟意识有显著变化。