Traeen B
Department of Epidemiology, National Institute of Public Health, Oslo, Norway.
AIDS Educ Prev. 1992 Fall;Suppl:43-56.
This study describes to what extent Norwegian adolescents were aware of a campaign to combat the spread of AIDS, and their participation in the various components. The material comprised a nationwide representative sample of 3000 adolescents aged 17 through 19 years. Data were collected by means of self-administered, anonymous questionnaires. The response rate was 62.8%. The intention of the campaign was to mobilize the youth culture in the fight against AIDS with a view to internalizing existing knowledge about HIV and AIDS in the hope of improving consistency between knowledge and sexual behavior. The campaign included five elements connected to the use of media and activities in the adolescents' social environment. The campaign slogan--Talk about sex, about being in love and about love--was referred to AIDS only indirectly. The medium used to communicate the message was rock music. Over one quarter of the adolescents reported a general awareness of the campaign. Awareness of the different elements varied between 2.4% and 24.0%. Use of condoms was apparently no higher among adolescents who were generally aware of the campaign than among adolescents with no knowledge of it. The adolescents had not grasped any specific message from the campaign. The campaign would probably have been more successful if the message had been more direct and more specific to the context.
本研究描述了挪威青少年对防治艾滋病运动的知晓程度，以及他们对各个组成部分的参与情况。材料包括一个全国性的具有代表性的样本，由3000名17至19岁的青少年组成。数据通过自行填写的匿名问卷收集。回复率为62.8%。该运动的目的是动员青年文化力量抗击艾滋病，以便将现有的关于艾滋病毒和艾滋病的知识内化为自身知识，期望改善知识与性行为之间的一致性。该运动包括与青少年社会环境中的媒体使用和活动相关的五个要素。运动口号——“谈论性、恋爱和爱情”——只是间接提及艾滋病。用于传达信息的媒介是摇滚音乐。超过四分之一的青少年表示对该运动有大致的了解。对不同要素的知晓率在2.4%至24.0%之间。总体上知晓该运动的青少年中避孕套的使用率显然并不高于对其一无所知的青少年。青少年没有从该运动中领会到任何具体信息。如果信息更直接且更贴合实际情况，该运动可能会更成功。
