Schwartz Steven
Coaches Certification Institute, New York, USA.
J Contemp Dent Pract. 2002 Nov 15;3(4):54-65.
This article provides an insight on two strategies involved in effectively promoting a dental practice. The strategies contain goals that are centered on name recognition and reputation enhancement. The name of the practice should be easy to pronounce, informative and recognizable. The use of effective marketing tools and activities are presented that facilitate these principles. Participation in the community through a variety of activities, offering quality expertise and maintaining a pleasant demeanor are key to enhancing the reputation of the dental practice and its staff.
本文深入探讨了有效推广牙科诊所所涉及的两种策略。这些策略包含以提高知名度和提升声誉为核心的目标。诊所的名称应易于发音、信息丰富且易于识别。文中介绍了有助于实现这些原则的有效营销工具和活动。通过各种活动参与社区、提供优质专业服务并保持愉快的态度是提升牙科诊所及其员工声誉的关键。
