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This article provides an insight on two strategies involved in effectively promoting a dental practice. The strategies contain goals that are centered on name recognition and reputation enhancement. The name of the practice should be easy to pronounce, informative and recognizable. The use of effective marketing tools and activities are presented that facilitate these principles. Participation in the community through a variety of activities, offering quality expertise and maintaining a pleasant demeanor are key to enhancing the reputation of the dental practice and its staff.