Botvin Judith D
Profiles Healthc Mark. 2003 Mar-Apr;19(2):1, 5-7, 3.
Parkview Health, Forth Wayne, Ind., recently opened its new primary care hospital, Parkview North, an expansion of the services of its flagship Parkview Hospital. But the grand opening event was only one focus of the integrated advertising campaign, which also included a component to recruit staff. In view of the nationwide shortage of nurses, marketers faced the need for 200 nurses to staff the new facility. With its agency, Ten Adams, of Evansville, Ind., Parkview succeeded in opening its new hospital with a full complement of nurses.
位于印第安纳州韦恩堡的帕克维尤健康中心最近开设了其新的初级保健医院——帕克维尤北区医院，这是其旗舰医院帕克维尤医院服务的扩展。但盛大开业活动只是整合广告活动的一个重点，该活动还包括招聘员工的部分。鉴于全国范围内护士短缺，营销人员面临着为新设施配备200名护士的需求。帕克维尤健康中心与位于印第安纳州埃文斯维尔的代理机构Ten Adams合作，成功地为新医院配备了足额护士并开业。
