Lutz S
Mod Healthc. 1991 Sep 2;21(35):30-1.
A marketing campaign aimed at encouraging high school students to consider nursing as a career taps the popularity of a television star to help combat the nursing shortage. Army nurse Colleen McMurphy from the television series "China Beach," portrayed by actress Dana Delany, is the centerpiece of a campaign that was initiated by the Texas Hospital Assn. and distributed free to the nation's 17,000 high schools last winter.
一场旨在鼓励高中生将护理视为一种职业的营销活动利用了一位电视明星的人气，以帮助应对护理短缺问题。由女演员达纳·德莱尼饰演的电视剧《中国海滩》中的陆军护士科琳·墨菲，是德克萨斯医院协会发起的一项活动的核心，该活动去年冬天免费发放给全国17000所高中。
