Ignoring famous faces: category-specific dilution of distractor interference.

The extent to which famous distractor faces can be ignored was assessed in six experiments. Subjects categorized famous printed target names as those of pop stars or politicians, while attempting to ignore a flanking famous face distractor that could be congruent (e.g, a politician's name and face) or incongruent (e.g., a politician's name with a pop stars face). Congruency effects on reaction times indicated distractor intrusion. An additional, response-neutral flanker (neither pop star nor politician) could also be present. Congruency effects from the critical distractor face were reduced (diluted) by the presence of an intact anonymous face, but not by phase-shifted versions, inverted faces, or meaningful nonface objects. By contrast, congruency effects from other types of distracting objects (musical instruments, fruits), when printed names for these classes were categorized, were diluted equivalently by intact faces, phase-shifted faces, or meaningful nonface objects. Our results suggest that distractor faces act differently from other types of distractors, suffering from only face-specific capacity limits.