Viale Pamela Hallquist
Santa Clara Valley Medical Center, San Jose, California, USA.
J Am Acad Nurse Pract. 2003 Jul;15(7):297-304. doi: 10.1111/j.1745-7599.2003.tb01312.x.
To describe the marketing strategies of direct-to-consumer (DTC) advertising and the risks, benefits, and potential influence on the prescribing practices of nurse practitioners (NPs).
Journal articles, media sources, and clinical experience.
The effect of DTC advertising of prescription medications on NPs has not been well studied. Although there are studies that examine the effects of DTC advertising on physician prescribing as well as the effects of this practice on the consumer, opinions on the benefits of DTC advertising are varied.
NPs need to recognize the potential influence of DTC advertising and to be prepared to guide patients toward appropriate medication choices by participating in a partnership with patients. Health care providers, including NPs, need to work with the pharmaceutical industry to encourage accountability of DTC advertising, thus improving dissemination of correct information and promoting positive outcomes for health consumers and patients.
描述直接面向消费者（DTC）广告的营销策略以及对执业护士（NP）处方行为的风险、益处和潜在影响。
期刊文章、媒体资源和临床经验。
处方药的DTC广告对NP的影响尚未得到充分研究。虽然有研究探讨了DTC广告对医生处方的影响以及这种做法对消费者的影响，但对于DTC广告益处的看法各不相同。
NP需要认识到DTC广告的潜在影响，并准备好通过与患者建立伙伴关系来指导患者做出合适的药物选择。包括NP在内的医疗保健提供者需要与制药行业合作，以促进DTC广告的责任追究，从而改善正确信息的传播，并为健康消费者和患者带来积极结果。
