Viale Pamela Hallquist
Santa Clara Valley Medical Center, San Jose, CA, USA.
Oncol Nurs Forum. 2002 Apr;29(3):505-13. doi: 10.1188/02.ONF.505-513.
PURPOSE/OBJECTIVES: To review the phenomenon of direct-to-consumer (DTC) advertising of prescription medications in the media, with an overview of pertinent studies in the literature regarding patients' and healthcare professionals' perspectives on DTC advertising.
Journal articles, media, and clinical experience.
DTC advertising of prescription medications is extremely prevalent in U.S. society. Advertising of medications is an expensive business; yearly spending is expected to reach $7.5 billion by 2005. Although opinions vary regarding DTC advertising, healthcare professionals, including oncology nurses, must be prepared to discuss DTC-advertised medications and treatments with their patients.
Communication is the key to helping patients decipher the deluge of DTC advertisements in the media and determine the accuracy of this ever-increasing source of medical information.
Oncology nurses need to be aware of the increases in DTC advertising of prescription medications and the importance of guiding patients through appropriate medication choices by education.
目的/目标：回顾媒体中处方药直接面向消费者（DTC）广告的现象，并概述文献中关于患者和医疗保健专业人员对DTC广告看法的相关研究。
期刊文章、媒体和临床经验。
处方药的DTC广告在美国社会极为普遍。药品广告是一项昂贵的业务；预计到2005年，每年的花费将达到75亿美元。尽管对于DTC广告的看法不一，但包括肿瘤学护士在内的医疗保健专业人员必须准备好与患者讨论DTC广告宣传的药物和治疗方法。
沟通是帮助患者解读媒体中大量DTC广告并确定这一日益增加的医疗信息来源准确性的关键。
肿瘤学护士需要意识到处方药DTC广告的增加，以及通过教育指导患者做出适当药物选择的重要性。
