Pfister J I
Semin Perioper Nurs. 1992 Apr;1(2):67-72.
The objective of a marketing program is to enhance knowledge and perceived desirability of a laser service, thereby improving profitability. Among the 15 tools that make up an effective marketing program are researching the market, identifying an appropriate niche, developing a marketing plan, using publications and advertising, and generating public relations.
营销计划的目标是增强对激光服务的了解和感知吸引力，从而提高盈利能力。构成有效营销计划的15种工具包括市场调研、确定合适的细分市场、制定营销计划、利用出版物和广告以及开展公共关系。
