制作录像带作为专业营销工具。
Producing videotapes as professional marketing tools.
作者信息
Hess L J, Harlan N, Dyer E, Lubker B
机构信息
Audiology and Speech Sciences, Indiana University-Purdue University, Ft. Wayne.
出版信息
ASHA. 1992 May;34(5):65-7.
PMID:1377919
Abstract
Professional quality videotapes are an effective way to reach audiences. Developing such tapes takes careful planning, time, and money, but they are well worth the effort involved. Our new role as "marketing agent" must be played with professionalism, expertise, persistence, and a sense of humor.
摘要
专业品质的录像带是接触受众的有效方式。制作这样的录像带需要精心规划、时间和资金投入，但这些努力完全值得。我们作为“营销代理”的新角色必须以专业精神、专业知识、坚持不懈和幽默感来扮演。
Zotero 插件