Chilingerian J A
Heller School Brandeis University.
Health Care Manage Rev. 1992 Fall;17(4):73-80.
An analysis of current trends in the health care industry points to buyers seeking high quality, yet efficient, care as an emerging market segment. To target this market segment, hospitals must be prepared to market the efficient physicians. In the coming years, hospitals that can identify and market their best practicing providers will achieve a competitive advantage.
对医疗保健行业当前趋势的分析表明,寻求高质量且高效医疗服务的购买者正成为一个新兴的细分市场。为了瞄准这个细分市场,医院必须准备好营销高效的医生。在未来几年,能够识别并营销其最佳执业提供者的医院将获得竞争优势。