Hubbell Anne P, Dearing James W
Department of Communication Studies, New Mexico State University, Las Cruces 88003, USA.
J Community Health. 2003 Oct;28(5):363-76. doi: 10.1023/a:1025496613824.
To understand local media's role in a community health initiative, a content analysis of 1,709 paragraphs from 173 news articles and editorials was undertaken. The articles were from three local newspapers, one in each of three communities. Analyses focused on article content combined with reflective personal interviews with local campaign directors. Results suggest that local campaign staff can be successful using commercial media to achieve objectives. Surprisingly, most coverage was not about projects with observable and easily identifiable benefits for local residents, but rather partnerships among influential residents engaged in decision-making about such projects. We conclude that the politics of resource distribution is more newsworthy to local journalists than tangible topics like access to health information, insurance coverage, and service provision.
为了解当地媒体在社区健康倡议中的作用，我们对来自173篇新闻报道和社论的1709个段落进行了内容分析。这些文章来自三份当地报纸，分别来自三个社区中的每一个。分析重点是文章内容，并结合对当地活动负责人的反思性个人访谈。结果表明，当地活动工作人员可以成功利用商业媒体来实现目标。令人惊讶的是，大多数报道并非关于对当地居民有明显且易于识别的好处的项目，而是关于参与此类项目决策的有影响力居民之间的伙伴关系。我们得出结论，对当地记者来说，资源分配的政治比诸如获取健康信息、保险覆盖范围和服务提供等实际话题更具新闻价值。
