Pelham Brett W, Carvallo Mauricio, DeHart Tracy, Jones John T
Departmnent of Psychology, State University of New York at Buffalo, Amherst, NY 14260-4110, USA.
J Pers Soc Psychol. 2003 Nov;85(5):800-7. doi: 10.1037/0022-3514.85.5.800.
B. W. Pelham, M. C. Mirenberg, and J. T. Jones (2002) argued that most people prefer stimuli that are associated with the self, a preference they called implicit egotism. In support of implicit egotism, Pelham et al presented evidence from 10 archival studies showing that people gravitate toward careers and places of residence that resemble their names or birthday numbers. M. Gallucci (2003) argued that alternate analyses of the same data provide strong evidence against implicit egotism. Whereas Gallucci was correct that Pelham et al's original analyses were flawed, their results remain significant even when more conservative tests are used. The authors also present new data in support of implicit egotism, including exhaustive studies of (a) common surnames and US city names and (b) common surnames and street names. The new studies also revealed that as sample sizes grow larger, studies are more likely to produce evidence of implicit egotism.
B. W. 佩勒姆、M. C. 米伦伯格和J. T. 琼斯（2002年）认为，大多数人更喜欢与自己相关的刺激因素，他们将这种偏好称为内隐自我主义。为了支持内隐自我主义，佩勒姆等人展示了来自10项档案研究的证据，表明人们倾向于选择与自己名字或生日数字相似的职业和居住地。M. 加卢奇（2003年）认为，对相同数据的其他分析提供了反对内隐自我主义的有力证据。虽然加卢奇认为佩勒姆等人最初的分析存在缺陷是正确的，但即使使用更保守的测试，他们的结果仍然具有显著性。作者还展示了支持内隐自我主义的新数据，包括对（a）常见姓氏与美国城市名称以及（b）常见姓氏与街道名称的详尽研究。新的研究还表明，随着样本量的增大，研究更有可能得出内隐自我主义的证据。
