Cook Benjamin Lê, Wayne Geoffrey Ferris, Keithly Lois, Connolly Gregory
Massachusetts Department of Public Health, Tobacco Control Division, Boston, MA, USA.
Addiction. 2003 Nov;98(11):1547-61. doi: 10.1046/j.1360-0443.2003.00563.x.
To identify whether the tobacco industry has targeted cigarette product design towards individuals with varying psychological/psychosocial needs.
Internal industry documents were identified through searches of an online archival document research tool database using relevancy criteria of consumer segmentation and needs assessment.
The industry segmented consumer markets based on psychological needs (stress relief, behavioral arousal, performance enhancement, obesity reduction) and psychosocial needs (social acceptance, personal image). Associations between these segments and smoking behaviors, brand and design preferences were used to create cigarette brands targeting individuals with these needs.
Cigarette brands created to address the psychological/psychosocial needs of smokers may increase the likelihood of smoking initiation and addiction. Awareness of targeted product development will improve smoking cessation and prevention efforts.
确定烟草行业是否针对具有不同心理/社会心理需求的人群进行卷烟产品设计。
通过使用消费者细分和需求评估的相关性标准，在在线档案文件研究工具数据库中进行搜索，识别行业内部文件。
该行业根据心理需求（缓解压力、行为唤醒、提高表现、减轻肥胖）和社会心理需求（社会接受度、个人形象）对消费市场进行细分。利用这些细分市场与吸烟行为、品牌和设计偏好之间的关联，打造针对有这些需求人群的卷烟品牌。
为满足吸烟者心理/社会心理需求而打造的卷烟品牌，可能会增加开始吸烟和成瘾的可能性。了解有针对性的产品开发情况将有助于改善戒烟和预防工作。
