Mansfield Peter R
Healthy Skepticism Inc, Willunga, SA, Australia.
Med J Aust. 2003;179(11-12):644-5. doi: 10.5694/j.1326-5377.2003.tb05730.x.
The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.
