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1
Killing me softly: myth in pharmaceutical advertising.温柔地杀死我：药品广告中的神话
BMJ. 2004 Dec 18;329(7480):1484-7. doi: 10.1136/bmj.329.7480.1484.
2
The medical artist in pharmaceutical advertising.
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Using pharmaceutical advertising in medical education.
Acad Med. 1991 Feb;66(2):122. doi: 10.1097/00001888-199102000-00021.
4
The extent of advertising of pharmaceutical products.药品广告的范围。
J R Coll Gen Pract. 1976;26 Suppl 1(Suppl 1):69-76.
5
Pharmaceutical advertising. Information or influence?药品广告。是信息还是影响？
Can Fam Physician. 1993 Jun;39:1298-300, 1302-4.
6
The journal and drug advertising.期刊与药品广告。
Aust N Z J Psychiatry. 2003 Aug;37(4):495; discussion 495. doi: 10.1046/j.1440-1614.2003.01222.x.
7
Historical images of the drug market--LX. [Continued regularly].
Pharm Hist. 1998;40(4):147.
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Omissions in advertising.
N Z Med J. 1973 Jun;77(493):412 passim.
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Letter: Racial representation in pharmaceutical advertising.
N Engl J Med. 1976 Sep 30;295(14):789. doi: 10.1056/NEJM197609302951421.
10
[Caution for false advertising].
Med Monatsschr Pharm. 2003 Feb;26(2):37.

引用本文的文献

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Health and nutrition claims for infant formula: international cross sectional survey.婴幼儿配方奶粉的健康和营养声称：国际横断面调查。
BMJ. 2023 Feb 15;380:e071075. doi: 10.1136/bmj-2022-071075.
2
Quality of advertisements for prescription drugs in family practice medical journals published in Australia, Canada and the USA with different regulatory controls: a cross-sectional study.不同监管控制下的澳大利亚、加拿大和美国家庭医学期刊中处方药广告的质量：一项横断面研究。
BMJ Open. 2020 Jul 19;10(7):e034993. doi: 10.1136/bmjopen-2019-034993.
3
GP education ... feeding hearts and minds.全科医生教育……滋养心灵与头脑。
Br J Gen Pract. 2006 Feb;56(523):143.
4
Accepting what we can learn from advertising's mirror of desire.接受我们能从广告欲望之镜中学到的东西。
BMJ. 2004 Dec 18;329(7480):1487-8. doi: 10.1136/bmj.329.7480.1487.

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Pharmaceutical advertisements in leading medical journals: experts' assessments.主流医学期刊中的药品广告：专家评估
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温柔地杀死我：药品广告中的神话

Killing me softly: myth in pharmaceutical advertising.

作者信息

Scott Tim, Stanford Neil, Thompson David R

机构信息

School of Management, University of St Andrews, Fife KY16 9AJ.

出版信息

BMJ. 2004 Dec 18;329(7480):1484-7. doi: 10.1136/bmj.329.7480.1484.

DOI:10.1136/bmj.329.7480.1484
PMID:15604192
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC535992/
Abstract

In studies of how drug advertising influences doctors' behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of this

摘要

在关于药品广告如何影响医生行为的研究中，视觉和语言意象很少受到关注。作者认为，药品广告中常常运用神话来描绘夸大的治疗效果，医生应该对此有所警觉。