Kurlberg P A, Blomgren P
ScandInfo AB, Göteborg, Sweden.
Acta Derm Venereol Suppl (Stockh). 1992;177:47-52.
To achieve commercial success, any skin care product having given functional properties will on the consumer market also depend on a high degree of attraction, comfort and effective marketing. To accomplish this, consumer surveys are necessary in the various stages of product development and the marketing process. A brief description of the latter is given and of the various types of related surveys. To illustrate certain product tests, examples are given of the relaunch of HTH in the nordic markets.
为了取得商业成功，任何具有特定功能特性的护肤品在消费市场上还将取决于高度的吸引力、舒适度和有效的营销。要做到这一点，在产品开发和营销过程的各个阶段进行消费者调查是必要的。本文简要介绍了后者以及各类相关调查。为了说明某些产品测试，给出了HTH在北欧市场重新推出的例子。
