沟通监测：塑造美国疾病控制与预防中心的应急风险沟通工作。

Communication monitoring: shaping CDC's emergency risk communication efforts.

作者信息

Prue Christine E, Lackey Cheryl, Swenarski Lisa, Gantt Judy M

机构信息

Division of Health Communication, Centers for Disease Control and Prevention, Atlanta, Georgia 30341, USA.

出版信息

J Health Commun. 2003;8 Suppl 1:35-49; discussion 148-51. doi: 10.1080/713851975.

DOI:10.1080/713851975

PMID:14692571

Abstract

CDC develops and delivers health messages for a variety of audiences, including the public, health care professionals, public health researchers and practitioners, and policy makers. News media outlets--because of their broad reach and potential to influence knowledge, attitudes, and behaviors--are major channels for disseminating messages to these audiences. CDC has routinely monitored news outlets to identify message/information gaps and opportunities. The 9/11 terrorist attacks and the anthrax incidents that followed required CDC to transform its media monitoring system into a broader communication monitoring system, with both listening and telling functions, to support CDC's public health emergency response.

摘要

美国疾病控制与预防中心（CDC）为包括公众、医疗保健专业人员、公共卫生研究人员与从业者以及政策制定者在内的各类受众制定并传递健康信息。新闻媒体因其广泛的覆盖面以及影响知识、态度和行为的潜力，成为向这些受众传播信息的主要渠道。美国疾病控制与预防中心常规监测新闻媒体，以识别信息/资讯方面的差距与机会。2001年9月11日的恐怖袭击事件以及随后发生的炭疽事件，要求美国疾病控制与预防中心将其媒体监测系统转变为一个具备倾听与传播功能的更广泛的沟通监测系统，以支持该中心对突发公共卫生事件的应对。